Interesting stuff about Kraft on Case study for Strategic Management Subject
Lets talk about Pasta ....... U.S. office of Barilla, the Italian pasta giant, founded in 1877. Kraft have a variety of cartoon characters pasta shape. Macaroni, Margherite , farfalle and lumache - different kind of pasta shapes works best with differents type of sauces. Guillermo Haro is the nation's best-selling pasta architect.Mr Haro is from mexico not italy and he is in Kraft's R&D department, he says pasta plant is like a place of big play-Doh machine. He made pasta more than 2000 shapes. Different type of pastas are shown below: What kind of pasta is on your plate? by Charming Italy Enough about pasta, lets go on with Kraft company Kraft is the second largest food and beverage company after it's competitor Nestle. Kraft also competes with other companies like Pepsi Co, General Mills, Kellogg. Kraft's current CEO Irene Rosenfeld took a different view on selling a plan to be narrow down or be more focused on the business to provide g...