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Why Consider a Paywall (Subscription Model)

🎯 1. Strategic Benefits

  • Add More Value: Users get more than just basic banking — like personalized advice, insights, and smart tools.

  • Earn More: Monthly fees = steady new income. Money can be used to improve the app and add new features.

  • Stronger Loyalty: People who pay are more likely to stay. They feel like they’re part of something exclusive.

  • Stand Out: No other Malaysian banks are doing this yet —  can lead the way.

🧠 Current State in Malaysia

  • No Paywalls Yet: Local banks stick to free accounts and only give “premium” perks to high-balance customers.

  • No Subscriptions: Unlike overseas, you won’t find any RM/month options in traditional Malaysian banks.

  • Fintech Growing Slowly: A few digital banks are experimenting but haven’t offered true subscription bundles yet.

  • Regulations Matter: must follow rules, especially compliance and digital banking laws.

🌍 Global Inspiration (What's Happening Elsewhere)

🚀 Successful Examples

Bank/FintechSubscription PerksPriceNotable Success
GxBank (MY)Cyber fraud insurance (tiered)RM1–4/month750K+ users
N26 (Germany)Travel insurance, lounge access, no FX fees€9.90–16.90Global growth
Revolut (UK)Crypto, travel insurance, metal card$9.99–16.99Huge expansion
Monzo (UK)Budget tools, insights, interest£5–15/monthLoyal users
Starling (UK)Business accounting tools£7–50/monthAdded revenue

📌 Key Insight: Subscription = exclusive benefits + user loyalty + extra revenue

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